Held last July 15 at The Atrium, SM Lanang Premier Davao was the third leg of The SM Store’s Denim Citizens fashion show tour.

#DenimCitizen highligths the latest denim collections and how denim can epitomize high fashion while maintaining great comfort, and timeless style.

Walking the runway are DJ Carlo Atendido; SM Youth Models LA Aguinaldo, Richard Juan, Tommy Esguerra and Janna Tee; SM Youth Go See Winners Kyle Perry and Kaila Estrada and other Davao-based models.

Check out this exclusive photodiary by our fashion photographer, Patet Fermin.