For 50 years, Sunpride Foods Inc. has been providing Filipinos a fuller, tastier, better
lifestyle. It will be celebrating its 50th anniversary by producing a commemorative coffee
table book, as well as hosting fun and exciting activities for its loyal customers and
“We are genuinely grateful to mark this milestone in our operations. We are very
thankful to our loyal customers who have grown with us and who continue to trust our
products through the years. We also want to express our gratitude to our employees
who have been valuable resources to the company and who have been instrumental in
bringing us to where we are now,” said Don Hanley Wong, Sunpride’s Marketing Head.
Sunpride will be celebrating this milestone with numerous treats and activities for its
employees until the end of the year. These include an employee recognition event,
special food selections to be served at the canteen, anniversary t-shirt design contest,
talent competition, memory lane exhibit featuring old pictures and relics, special videos
about Sunpride leaders, exemplary employees and love stories, bazaar festival, TikTok
dance challenge, and a whole lot more.
Sunpride will also be launching its revamped website on September 10, the actual date
of the company’s anniversary. This date will also mark the commencement of the four-
month festivities mentioned above.
Alongside its anniversary program, Sunpride will be releasing a commemorative coffee
table book called Life is Fuller at 50: Retracing Sunpride’s Proud Legacy. This historical
material will touch on the humble beginnings of Sunpride in 1971 – and narrate its
expansion from producing banana chips and sotanghon to eventually making a name
for itself in the food processing industry. The book will also document the internal and
external struggles of the company, its journey towards recovery, and valuable lessons
learned along the way.
“Through this book, we hope to impart some insights and lessons to other businesses
which also desire longevity and success. We also produced this book with our
employees in mind, and hope that they can draw inspiration and strength from what
we’ve gone through that they can apply to their own challenges,” said Wong
There will be a ceremonial turnover of the coffee table book to library representatives of
Cebu City, Mandaue City, and Lapu-Lapu City on September 24, coinciding with the
Cebu Press Freedom Week.
The commemorative events do not end there. This October, Sunpride will be holding a
live cooking demo with Chef Myke “Tatung” Sarthou, an award-winning chef and best-
selling culinary author, to showcase the products under Sunpride’s brands such as
Holiday, Sunpride, Good Morning, Shoppers, and Kassel.
It could not be more apt that Sunpride is sharing its 50th anniversary milestone with
Chef Tatung, as he himself had been raised in Cebu and calls Talisay his hometown.
His simple, practical, and doable recipes that will be touted as Sunpride’s anniversary
culinary creations are in line with the company’s vision and mission of giving Filipinos
delectable yet affordable meal ideas for the whole family to love and appreciate.
“Indeed, we have exciting times up ahead. This is a momentous milestone that is meant
to be shared. We invite all of our customers, employees and stakeholders to join in on
the festivities and our events. Cheers to all of us, and here’s to the next 50 years!” said
For additional information, go to www.sunpridefoods.co.