In a world where everything is going digital, where eBooks and AI-generated content are just a click away, Big Bad Wolf Books continues to believe in the quiet power of a physical book.
Their mission has always been simple yet profound: to make books accessible and affordable for everyone. And that purpose hasn’t changed, even as technology evolves.
The Philippines holds a special place in their journey. Davao, in fact, ranks among their top three cities with 50% of sales coming from children’s books. It’s heartwarming to see that in a generation of screens, young readers still find joy in turning real pages.
Big Bad Wolf now operates in 17 countries, with the Philippines proudly being their second-largest market, next only to Indonesia. And despite challenges like rising book prices and natural calamities, they remain driven by one vision: to hit one million books as they continue promoting the joy of reading and the love for learning.
They’re also expanding their reach through online platforms like Shopee, Lazada, and TikTok, ensuring that even those in smaller cities can still access books that inspire and educate. Local publishers are also welcome to hold book launches during BBW events, a beautiful collaboration that keeps Philippine stories alive.
What makes their commitment even more inspiring is how they stay grounded in purpose.
“You can’t stop technology, but what’s good is how we can balance it out and blend the old with the new. Even books today have a hybrid experience from interactive features and creative shapes to illustrations that come alive when scanned on your phone, almost like a digital hologram. It’s a beautiful mix of tradition and innovation working together,” says Ley Almeda, Philippines Country Head of Big Bad Wolf.
“The experience is different when you hold a book. It connects you deeper, studies even show that we absorb information up to 60% better through physical books. Maybe that’s why, despite the convenience of digital, people still long for the feel of paper in their hands for that quiet moment of focus without distraction.” says Bernard Lee, Business Director of Big Bad Wolf.
They also continue their advocacy work, still developing books for the blind and offering selections for readers with ADHD, autism, and dyslexia proving that their mission goes beyond selling books; it’s about making reading inclusive and accessible for all.
Because a book isn’t just an object. It’s an experience. It’s warmth. It’s connection. It’s a hope one that’s best shared when we pass it on as a gift to someone we love.
Big Bad Wolf continues to remind us: in every book lies the power to change a life and together, we can change the world, one book at a time.
P.S. Hunt’s on! ? Swing by The Tent, Azuela Cove, Nov 13–24, 2025. Wear comfy shoes, bring a big tote, and your Christmas wish list—let’s fill it with books before they vanish! Beyond amazing deals, this year’s event celebrates hope, learning, and connection. Visitors can enjoy free admission and complimentary shuttle services, as well as live local performances, read-aloud sessions, workshops with artists like @amberclopedia, and initiatives such as the Campus Challenge: Read It to Win It, supporting Davao’s schools and young readers. More details can be found on Big Bad Wolf Books FB Page: Big Bad Wolf Books!
