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Denims Rock Davao

SM Lanang Premier Denim Citizens Fashion Show


Denim is in this season as SM Lanang Premier brought the house down with the Denim Citizens Trunk Show.

“#DenimCitizens” was presented last July 18, 2015 at the Atrium. It was a peek into the cool outfits now displayed at the Teens’ Wear department of SM Lanang Premier.

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The latest denim collections of favorite SM Youth brands included Tee Culture, Markus, Tank, Character Tees, and Reef Break. These brands showcased the latest in youth fashion worn by Davao’s top runway models.

Denim Citizens offers a massive collection of classic denim pieces that can be worn by both men and women. Whether you are looking for a new, cool slew of denim pieces to update your wardrobe or simply in the mood for some fashion eye candy, get a dose of style with the trendiest prints and most audacious colors that these lifestyle and clothing brands offers.

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The event also featured the hottest SM Youth Ambassadors LA Aguinaldo and Richard Juan.

Though they may be new to the Davao scene, both LA Aguinaldo and Richard Juan have gained popularity in social media and TV circuits that made them two of the most sought-after young personalities. Juan’s charismatic Asian good looks and cute Chinese accent quickly stole the hearts of TV viewers when he joined Eat Bulaga’s “Foreignoy” contest. LA is a model and traveler who has gained 37,000 followers on Instagram since he started sharing photos of his travels to different countries. Their fresh, vibrant energy perfectly matches with the brands youthful, dynamic spirit.

#DenimCitizens is part of SM’s Youth Road Trip, and the models are going back here in Davao this Kadayawan 2015. It’s going to be with other SM Youth Ambassadors for another exciting event.

Words by: Richard V. Diongson
Photos by: Patet M. Fermin