Music, art and style highlights the Style Origin 2016 showing the works of Filipino designers, as well as retail brands last Friday, July 30 at Abreeza Mall Activity Center.
Celebrity guest Jake Ejercito, the son of former president Joseph “Erap” Estrada, walked the runway in on-trend picks from Abreeza mall merchants that reflect on-trend aesthetics and timeless appeal.
Aside from the (Davao based) local models who strutted the runway, known models from Manila are also flown in to present this year’s newest high street styles as imagined by trendsetting brands in the Community Lifestyle showcase. They are Mr. World Philippines 2016, Sam Adjani; 2016 Asia’s Next Top Models participants, Davao’s own Alaiza Malinao and JA Flores; Miss Philippines World 2015 First Runner Up, Cassandra Naidas; Be Bench and The Model Search Winner, Carlo Guevarra; America’s Next Top Model Cycle 22 participant, Stefano Churchill; Moon of Desire actor Miko Raval and more models under Mercator Agency.
More than 30 Abreeza Mall merchants covering men’s and women’s apparel, kids’ and teens’ wear, active lifestyle picks, footwear, bags, and accessories showcased their latest looks; namely, Artwork, Bambu, Bratpack, Burrp! Tees, CLN, Collezione C2, Columbia Sportswear, Debenhams, Dorothy Perkins, Esprit, Flossy, GAP, Gingersnaps, Herschel, Ipanema, Just G, Mags, Mango, Mango Kids, Mango Man, Marks & Spencer, Mendrez, Nike Athletic Club, Nurlika Pearl Shoppe, Onitsuka Tiger, Original Penguin, Plains & Prints, Promod, Robinsons Department Store, Samsonite, Sneaker Club, SOUL Lifestyle, Springfield, Res Toe Run, and Wrangler.
Since it was launched, Style Origin has trained the spotlight on the country’s vibrant style scene, with select heritage fashion brands, global icons, as well as emerging names in the industry, highlighting their craftsmanship and passion for design that has delighted fashion mavens and loyal shopping patrons year after year.
This year’s Style Origin is presented in partnership with The Philippine STAR, TIGER 22 media corporation and Star World.