Many people nowadays use social media incorrectly when it comes to marketing. Obviously sites like Facebook, Twitter and Linkedin are pure gold if you want to sell things on them, but you have to be very careful and cautious when it comes to the intensity of your promotional efforts and the way you do it.
Social media marketing is a great thing and you should definitely use it, but do so with caution and care because it will turn its back on you if you don’t.
The Facebook Scenarios
It’s starting to seem like people don’t surf the internet anymore – they surf Facebook. Anyone who’s anyone has a profile on there and you can check out what you’re friends are doing, look up your favorite restaurant to see what kind of specials they’re running and watch clips of your favorite TV show all in one place. It’s pretty easy to see why so many people have become addicted to this site. And that’s why you have to take advantage of this captive market.
In addition to the massive number of users (and so potential customers for you), Facebook also has some other attractive features as well. It literally takes five minutes or less to set up a profile for your business even if you don’t know much about computers and the internet at all. Once you’ve set up your profile, there are also a lot of features that make marketing yourself on Facebook easier and quite convenient.
LinkedIn is a great resource for professionals and it can allow you to connect with other people in your niche as well as old acquaintances and classmates. This ability to network with other professional people in invaluable and you should certainly take a couple of minutes to set up a LinkedIn profile. This gives you a level of credibility and legitimacy as well as one more link on the internet to your business. And you can never have too many of those.
Sure, you’ve heard of Twitter. But do you really understand how easy this service can make it for you to reach thousands of potential customers all at once? With a quickly expanding base of users, Twitter is an immensely powerful marketing tool. Plus, it’s extremely easy to use.
Anyone interested in putting together an internet marketing campaign cannot afford to ignore social media any longer. What started out as a novel way to reconnect with old friends and keep up with new ones has turned into one of the most powerful media platforms around. Incorporating sites like Twitter, Facebook and LinkedIn into your internet marketing blueprint will give you the capability of reaching a much larger customer base than you would otherwise have access to.
What I am trying to convey here is that if you should treat a social media like you would treat your friend, you will be much better off when you do your marketing. DON’T ABUSE IT. And you will got it All!